12 Common SEO Errors (How to Fix It)

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SEO beginners also often make mistakes because they are not aware of basic SEO best practices or because they do not understand them properly.

SEO is a rapidly changing field and what worked a few years or months ago may not work today. Therefore, it is important to stay informed and stay informed about the latest SEO changes.

In this post, you'll read about the 18 most common SEO mistakes to avoid and what you should do when you encounter them.

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Here is the content menu of this post:

You are not using a keyword research tool
Your page title and description are not unique
You are not active in social networks
You are not actively promoting the article
You do not use Google Search Console and other webmaster tools
You don't follow a consistent publishing schedule
Your content is not of high quality
You're not practicing internal linking best
Do you have a slow loading website?
You are building links too fast
You are building low quality links building
You are creating the page for SEO purposes only

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#1 Don't use keyword research tools

There is a fact that in my opinion most of you are misinterpreting it is the use of keyword research tools to find phrases and groups of phrases and impose it around in your content. friend. This is a very wrong thing in SEO if you abuse it.

A keyword research tool like SEMRUSH (Paid) or Google Keywords tool will give you a signal about the queries people type into the Google Search Box.

A good practice is that you should include those keywords in your article or page content, you make the content more relevant to users and easier to understand for search engines. Instead of you just insisting on doing one side of the supply for the search engine, but forgetting to do the right thing, making users feel happy and happy when receiving content from you.

#2 Page title and description are not unique

This is probably the biggest SEO mistake and although search engines like Google, Bing, etc. all emphasize this issue many times, there are still some webmasters who don't provide a unique title for their website. each page.

The title of a page is a very important SEO signal. This is what search engines and users read first when they try to understand the content of the page.

If you don't give them a title that makes sense to both (crawlers and users), you minimize your chances of ranking high on Google (and other search engines) and In addition, you are driving visitors away from your website.

The most common errors are:

There are many pages on the site with the same title
Include the site name in the page title (it's appropriate for the homepage but it's not necessary for the rest of the pages)
Make the page title longer than 65 characters
How to write SEO-friendly headlines:

Titles should be up to 60 characters.
They are natural and give an overview of what the page says.
They need to include keywords but not keyword stuffing.
They must be unique for each site.
Titles are displayed in the SERPS (search engine results page), so they also need to be appealing to the user to get more clicks.
Not the only search description ( Meta description )

Another SEO mistake is not providing a unique search description for each page.

A good meta description can increase your click-through rate (CTR), and if your content delivers on what's promised in that description, it's more likely to increase your conversion rate as well.

The description should be unique (between 150-160 characters), not stuffed with keywords, and attractive to users.

Suggested reading: My SEO Beginners article will help you better at optimizing page titles and descriptions

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#3 Inactive on social media

Social media is one of the best and most effective ways to promote your website or new content.

It would be a big mistake if you are not active in at least one social networking platform.

Most SEO experts agree that social signals are increasingly becoming a ranking factor, and besides the silent benefits to SEO, social media is also a source of traffic to you. good access.

You do not have to be active in all social networks or spend a lot of time on them without purpose.

You need to find which platform works best for your audience and try to build your strength on it and build more trust by following the best people in your field and sharing the content. informative and useful

#4 Not actively promoting the article

Don't expect that because you've written what you think that may be a good article, people will start sharing it on Facebook or tweeting about it.

This won't happen within the first place until you've built an honest audience (including many email subscribers, thousands of Facebook followers, and dozens of twitter followers).

Promoting your add the primary place isn't an error and it's not something you ought to be scared of .

I know it takes tons of labor , your efforts, good content, and persistence for others to share what you are doing , but once you get to the present point, everything else becomes easier.

How to promote your blog posts? There are some ways , but the foremost effective are:

Publish it on your social networking sites (both personal and business)
Share it together with your followers (both personal and business)
Use Facebook Ads to market your posts to a predefined targeted audience (based on your visitor's profile)
Write a summary of the post and publish it on LinkedIn (use the LinkedIn article publishing platform for long articles)
Send it to your email list
Link thereto from older articles (internal links)
Write a post on a high authority website and link to your article.

#5 Don't use Google Search Console and Bing Webmaster tools

Your site not registered with Google Search Console and Bing webmaster tools is like driving together with your eyes closed.

Both Google and Bing create webmaster tools as how to assist website owners learn more about their web properties.

There is absolutely no reason why you should not register your site with them.

There are many benefits to doing this and therefore the process is sort of simple and even a beginner can roll in the hay .

Instead of predicting what you are doing might fail and you will not get much traffic from the search engines, check in for those admin tools and obtain feedback and notifications on the health of your website.

#6 Not following a uniform publishing schedule

It's good to publish new content daily, every other day or once a week; it's more important to possess a uniform publishing schedule.

Decide beforehand what percentage times you propose to publish new content (and when) and stick with that plan

What I usually do to form sure i do not miss my schedule is to prep a couple of blog posts so I even have every week to 10 days to urge my time and make new content.

Consistency has an SEO value and it brings in additional traffic.

This is also something I cannot do on this website vietnetgroup.vn because there are many reasons. except for customer project websites, our team features a clear weekly content plan. and thru that we see the progress of the project.

#7 Content isn't top quality

The latest trend in SEO is on authority ( Authority ) and confidence (trust).

Your goal is to create trust between your website and users and authority among your website for search engines.

One of the ways (it's not the sole way) to create authority is to consistently publish high-quality content.

It has an enormous SEO error that's that specialize in other things that forget the importance of content.

Instead of trying to urge more articles published, attempt to build authority and trust through the standard of your content. it'll bring tons of advantages , not just your high rankings.

What is authoritative content? Content has the subsequent characteristics:

Informative and useful for users
Exactly
Deep
Analysis
Unbiased

#8 Not Good Practice About Internal Linking

Linking your pages together is important for 3 reasons:

Help search engines discover more pages from your site
Links to internal pages are a sign to look engines that this page is vital to your site
Help users learn more a few topic that interests them.
Most website owners don't need to make internal links because they think it is a waste of your time or because they do not skills good internal links are for SEO.

What is internal linking?

Internal linking is once you link from one page to a different within an equivalent website.

Internal links are great for SEO because they permit you to make your own mini web by linking your pages together. This helps search engines discover or review pages from your site and also provides more information to users a few particular topic.

The most common mistakes many webmasters make with internal linking are:

No internal linking in the least liên
Using too many internal links
Do not use descriptive anchor text when linking to a different page trang
Best practices for internal links are:

Google has repeatedly mentioned that webmasters should concentrate to internal links because it helps them navigate an internet site better.

Create link descriptions and avoid using anchor text anchors like “here,” “click here,” or other words that don’t help Google and users understand what the linked page is about.
Don't use meaningless tags – this is often a nasty practice of internal linking (Read this: Category and Tag in WordPress )
When possible, add internal links within the main text of the page (and not within the sidebar).
Don't always use keywords in anchor text but use natural text in your content.
Don't just link new pages to older pages, you would like to travel back and link old pages to new pages. i do know this is often difficult but you want to add this task in your schedule.
Make sure the pages you would like to rank higher within the SERPS have the foremost internal links. you'll view it within the report under the link section in Google Search Console.
Aim to possess 2-10 internal links per page (depending on content length and type).

#9 Websites with slow loading speed

It's actually a huge mistake if you're not taking advantage of page load speed as a ranking factor. If there's one factor that we know for sure affects your ranking position, it's page speed.

Google and Bing want to make the web faster, and they're doing everything they can to make this happen.

From my experience talking to clients about trying to improve website load times is not the easiest thing to do but it is a big mistake to ignore it.

A faster website will bring in more traffic (due to higher rankings), will generate more sales and more page views.

If you're running ads on your site (like AdSense), a faster site will also generate more ad clicks and ad revenue.

How to improve your website load time?

Basically you have 2 options. One way is to hire this task to a professional team and let them find the optimal file size, system and other way is to do it yourself.

For the first option, you can hire a website developer.

For the second solution, you can start by analyzing your website through the Google PageSpeed Insights service and follow their instructions.

If you are using Website on WordPress platform, you can read my tutorial: How to Optimize WordPress Website Speed .

#10 Building incoming links too fast

I'm not a fan of the term "link building"

However, that is the reality. Whether you call it link building or off-page SEO, it is one of the most important SEO processes, if you want to achieve high rankings.

When building links avoid making these SEO mistakes:

Don't build too many links too quickly. The whole process needs to be natural and unnatural a 3 month website has dozens of links pointing to it. Go slow and steady.
Do not use link keywords in anchor text. In the past, anchor text links with exact keywords were important for rankings, but now if you do repetitive keyword presses on anchor text, you can get penalized.
Do not make all your links directly to the homepage. Diversification is a better practice.
Do not buy or exchange links with other bloggers and do not participate in any affiliate programs (free or paid).
If link building is a new concept to you, read my previous tutorial: What Are Backlinks

#11 Low-quality link building

If you ask anyone who is not active in the SEO industry the question, “ What is SEO? ”, they will most likely tell you:

You need to create a page
Add keywords you want to rank for
Build links to those pages.
While this used to be a popular SEO tactic in the past, it's not the way to get a page at the top of Google today.

The problem with using such techniques is that Google no longer tolerates link building that has no value other than taking the number of links pointing to it.

Google's updated quality guidelines also state that any type of link built for this purpose is against their guidelines and may result in a penalty.

Specifically they talk about:

Post with multiple text links containing multiple keywords
Let the guests post widely on the article section
Sitelink bookmarks (There is a list of linked sites)
Forum comments with optimized links (in posts or signatures)
Paid advertising or advertising
Cross link or link exchange
Does this mean link building is dead? Absolutely not. Google was the first search engine to introduce the idea that a link is a "vote" of trust and that sites with the highest number of links would rank better than sites with fewer links; and this worked great for them for many years.

They actually did some testing to remove links as an important ranking factor but they concluded that the quality of the results was better to be considered.

Besides Google, Yandex also started using links as part of their ranking algorithm. So are Bing and Yahoo.

So, how do you build those important links without the hassle?

First, you need to make sure that your website and content are of good quality and professional.

Good, trusted sites are not affiliated with any website so before trying to find link building opportunities make sure that you are proud of your website and content.

Second, brand your personal social network. When you sign up and want to see your articles published on major websites, one of the things they look at is your social media profiles.

You have a better chance of being accepted if you are active on social media with a good following instead of having a poor social media presence.

Third, make connections with people who can get you that posting position. It is easier if you are recommended by someone who has published content on that site than it is to apply alone.

Fourth, you need to display samples of your published content articles on other pages (besides your blog). If you want to publish your content on good sites, you will have to show them examples of your work published on other sites.

#12 Create a page with only one SEO purpose

Sites with more pages in the (indexed) index rank higher than sites with fewer pages, right? Unnecessary.

Sites with more quality pages indexed will rank higher.

Pages with thin content, duplicate content, or repeated content do not add value to the site, they actually harm the SEO performance of the entire site.

If you are aiming to get more and more pages indexed in Google, you may have to stop and modify your SEO strategy .

In some websites, categories (Category), archives (Archive), tags (Tags) and pages without unique content should be set to “noindex”.

This will most likely reduce the number of pages being indexed but it is a more optimal approach and will help your site in the long run.

Instead of trying to duplicate your pages, focus on creating pages with valuable content for a better chance of ranking.